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InfoGrow Launches CRM2Maps for Microsoft Dynamics CRM 2011

By Deepika Mala
TMCnet Contributor

InfoGrow Corporation, an expert in location intelligence, mapping and CRM, has recently announced that it has introduced CRM2Maps for Microsoft (News - Alert) Dynamics CRM 2011.

With the help of this FREE mapping tool, users can map leads, accounts, and contacts inside Dynamics CRM 2011 to make better sales and marketing decisions.

A powerful, visual, and easy-to-use tool, CRM2Maps offers users with the convenience of mapping inside CRM for increased sales rep productivity and greater user acceptance of CRM.

In a press release, Bob Sullivan, InfoGrow president, said, "CRM2Maps is the first in a series of innovative mapping products designed to help businesses make better, more informed decisions about sales and marketing."

With just one click users will be able to convert a CRM record into a map with street, image, or a bird's-eye view and save time in planning their trips. With the help of CRM2Maps, they will also be able retrieve detailed driving directions to the displayed location from any address.

Dynamics CRM 2011 users can expect to see additional modules, from InfoGrow, for call planning, territory management, service planning and target marketing.

"Having mapping inside CRM leverages the power of the data in CRM, for better sales and marketing decisions, while also increasing user acceptance of CRM," notes Sullivan. The application can be downloaded for FREE at their website.

In related news, InfoGrow, the developer of CRM2Emails, an integrated email marketing platform, announced that it has been named a technology Early Adopter by Microsoft, in recognition of CRM2Emails being compatible with Microsoft Dynamics CRM 2011.