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LiveOps Looks to Maximize Direct Response With LiveWeb

LiveOps (News - Alert), a provider of solutions aimed at solving technology and workforce needs for businesses, unveiled a new service, LiveWeb, at Response Expo 2011. LiveWeb provides pay-for-performance online marketing opportunities for the direct response (DR) industry.

 

As the DR industry continues to see the convergence of the web and the phone, LiveWeb adds new capabilities to drive online-to-offline commerce.

 

LiveWeb, the result of LiveOps’ recent acquisition of Keniks, a rapidly growing DR market innovator in pay-for-performance online marketing, helps DR marketers create integrated multi-channel campaigns that combine Internet sales channels with traditional TV and phone.

 

“With LiveWeb, we’re now offering the widest range of services in the industry and our customers can benefit from truly integrated web and phone solutions from an industry leader that they trust,” said Matt Fisher, EVP of LiveOps’ Agent Division, in a release.

 

To generate greater ROI, LiveWeb offers pay-for-performance online marketing, with new cross-sell and customer engagement opportunities.

 

Clients, through LiveWeb, will work with LiveOps campaign managers to design highly competitive and flexible DR programs that present new revenue opportunities. LiveWeb, via its end-to-end reporting that provides visibility into all acquisition channels, helps DR marketers to make on-the-fly decisions to optimize their campaign performance.

 

“As a customer of LiveOps, we always benefit from having more ways to maximize every media dollar we spend,” said BJ Fazeli, President, BJ Global Direct. “LiveWeb will not only enhance our online acquisition campaigns, but now we are able to integrate and optimize our web efforts seamlessly with the phone channel, and adjust more quickly based on how and where consumers are responding.”

 

In March, LiveOps and the City of Newark entered into a partnership to create new work opportunities in the greater Newark, N.J., region.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by John Lahtinen