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New Cooperative Agreement Announced Lime Light CRM and Profinity LLC

By Calvin Azuri
TMCnet Contributor

Profinity LLC and Lime Light CRM recently formed an alliance to provide value-added services to Internet retail, eCommerce and direct response marketers. This new partnership between Profinity and Lime Light CRM will provide value to marketers by creating new incremental revenue streams. They will also get extra benefits which will include identifying and stopping fraudulent orders while reducing chargebacks.

In a release, Rick Del Rio, CEOandn Founder of Lime Light CRM said that “Our cooperation continues to grow and thrive. We recently completed integrating the Profinity Order Confirmation and Shopping Cart Abandon modules to our platform. The solution provided by Profinity adds tremendous value to our platform since it has the ability to stop fraudulent orders and reduce chargebacks while creating additional revenue streams for our clients. Now, Lime Light CRM clients can easily access these services that will increase customer lifetime value and generate incremental revenue that flows directly to the bottom line.”

Lime Light CRM, is one of the leading providers of continuity-based processing and campaign management. The company has its headquarters in Tampa, Florida and understands the unique needs of direct response marketers and provides customers with the flexibility and transparency to increase their return on investment.

Mark Beacham, CEO of Profinity, said that “Lime Light CRM consistently innovates to deliver new and innovative services to clients. Profinity’s marketing solutions modules augment Lime Light CRM’s substantial platform and will help differentiate our organizations and give us a competitive edge. We are excited to expand on our existing business partnership.”

Profinity LLC is a management and marketing solutions company in Boca Raton, Florida that works with B2C clients and helps them to deliver shopping cart abandon, order confirmation, and opt-in online post-transaction programs. Profinity also helps customers to identify fraudulent orders that prevents and reduces credit card chargebacks for its partners.