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CommerceTel Facilitates Voting for Miss Universe Organization

By Anuradha Shukla
TMCnet Contributor

CommerceTel (News - Alert) will facilitate voting aggregation for Miss Universe Organization through Mobile, and Online channels to pick a fan favorite semifinalist for the Miss USA contest.

CommerceTel, which provides proprietary mobile marketing technologies and solutions, says that the Miss Universe Organization will now leverage online, social, and mobile audiences to influence the outcome of the event.

This year, this organization will pick a semifinalist by fans via online voting and SMS messaging. Those interested to vote can log online at www.missusa.com or www.NBC.com and vote for their favorite contestant now.

"We are excited to work with the Miss Universe Organization on the Miss USA Pageant. They wanted to bring cutting edge interactivity to viewers and I think our capabilities were the perfect fit," said Michael Falato, vice president of Sales & Business Development of CommerceTel's newly acquired Txtstation subsidiary.

"The Miss Universe Organization has crafted a very innovative application of interactive technologies to engage fans at a whole new level," said Dennis Becker, president and CEO of CommerceTel. "Combining mobile with social and online technologies is a great showcase to the depth and flexibility of our technology."

"We're constantly seeking new ways to pioneer fan engagement with our events," added Colin Hornett, New Media Producer of the Miss Universe Organization. "Txtstation and CommerceTel give us the tools necessary to realize our vision of a truly cross-platform production enabling our fans to actually participate in the outcome of the contest. This inaugural implementation of new media tools is sure to take the Miss USA competition to a whole new level."

Read a related article at TMCnet “CommerceTel and Magellan Global Health Partner to Bring Mobile Healthcare to $4 Trillion (News - Alert) Healthcare Delivery Industry.”