Outbound Call Center Featured Article

uNotifi SaaS Marketing Services Provider for Automotive Industry Launched

Houston entrepreneur Fred van der Neut, the founder of iDriveonline, announced the launch of uNotifi, a national provider of customer-centric inbound marketing programs for automotive dealers, service centers and aftermarket retail operations. Van der Neut has 30 years of direct marketing experience in the automotive industry.

Van der Neut said in a release, “The technology and how people communicate has changed dramatically over the last few years. uNotifi takes advantage of this change by creating a messaging platform that supports the one-on-one relationships between consumers and automotive dealers and service centers that are so critical to customer loyalty and retention today.”

It was revealed that uNoti? will offer an integrated technology retention and loyalty solution that can manage a service center’s current customer base and communications optimally. This service will enable the automotive service industry to increase customer retention and pro?ts besides also reducing unproductive inbound call volume.

The uNotifi’s service strives to offer data intelligence, enabling the execution of timely and relevant messages besides providing customers with useful real time information continuously thorughout the year and at all times.

Service centers can leverage uNoti?’s inbound marketing software to understand their customers better and target relevant marketing messages directly to them. The technologies used will include social media and mobile communications as these are preferred by majority of customers, added officials.

uNotifi’s SaaS (News - Alert) services leverage database mining, segmenting and customer valuation algorithms in order to help dealers and service centers to retain existing customers. Also, marketing to a potential customer base is made more cost-effective and results-oriented.

Utilizing uNotifi’s inbound marketing program helps dealers and service centers to develop 80 percent of their new business volume from their existing customer base, which is a 30 percent increase compared to present levels.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.