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ContactPoint Joins American Rental Association to Target the Industry for Sales Training

By Rajani Baburajan
TMCnet Contributor

ContactPoint, a provider of sales and customer service optimitics, announced its membership in the American Rental Association (ARA). 

This is a significant opportunity for ContactPoint to increase its reach and improve revenue streams. The membership enables 8,600 ARA members to utilize ContactPoint’s real-time phone recording and scoring technology and their sales training.

ContactPoint has been focusing on the various sectors of the rental industry. In some cases, the company doubled or tripled the sales of rental businesses.

Leveraging ContactPoint solutions, ARA members will have the ability to “hear what their customers hear;” to record and score actual customer phone calls. Using the information in those phone calls ContactPoint can train ARA members on sales and customer service best practices, specific to the rental industry, and revolutionize interactions with potential clients.

“ContactPoint’s new membership in ARA is a huge deal for us,” said Jason Wells, CEO of ContactPoint, in a statement “We’ve worked with clients in the equipment rental sector before, but now we can truly provide ARA members with the tools they need to improve their sales and continue to pull out of the recession.”

The high tech solutions, analysis, the sales and customer service training from ContactPoint can transform the rental industry. ContactPoint can improve sales at every location of every ARA member.

Recently, ContactPoint announced that the nationwide extended stay hotel chain Value Place hired ContactPoint to record and score customer phone calls. The hotel chain, which has presence in 175 locations across the nation, made this investment to improve customer service and increase sales.

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