Outbound Call Center Featured Article

Giant Paintball Chooses Soffront's Integrated CRM

By Deepika Mala
TMCnet Contributor

Giant Paintball, the corporate hub of the world’s largest chain of Paintball Parks in Southern California, has selected Soffront’s integrated CRM to increase the effectiveness and efficiency of their sales operation.

Soffront is a premier provider of CRM solutions for small-to-medium sized companies. As compared to other leading CRM providers, it drives more sales by helping sales teams spend more time selling and less time using CRM.

Prior to Soffront, Giant Paintball had no mechanism for tracking pertinent customer information in order to inform them of its promotions and otherwise communicate with them.

With the selection of Soffront, Giant Paintball will now have a complete customer follow-through system.

The Soffront system will allow sales and customer service of Giant Paintball, to efficiently follow up and reach out in an appropriate and timely manner.

The integrated solution is one of the key features of Soffront’s CRM software. It includes multiple modules in the single subscription price, which helps users to build collaboration and productivity across the business. No additional add-in modules are required for full functionality.

Soffront’s sales force automation, marketing automation, and customer service modules will be used by Giant Paintball.

To manage the selling cycle, Giant Paintball will use Sales force automation. It will also use the marketing automation application for highly targeted marketing campaigns to qualified prospects.

Overall customer satisfaction will be improved using Soffront’s customer service application.

Two key reasons Giant Paintball chose Soffront was ease-of-use and ease-of-customization. In a press release, Giovanni D’Egidio, managing partner of Hollywood Sports, said: “The simplicity of the program will increase user adoption rates across our organization. We are also implementing a new phone system and this influenced our purchase of a CRM system.”

“Additionally, with Soffront’s easy to customize integrated CRM suite, we felt Soffront best fit our sales, service and marketing requirements”.

In related news, Soffront Software Inc announced that its V.9.1 cloud-based solution is simpler to use without giving up the robust features of other competitive products.

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