Outbound Call Center Featured Article

Epic Marketplace Partners with RingRevenue to Launch Phone-Based Marketing Campaigns

By Shamila Janakiraman
TMCnet Contributor

Epic Marketplace, an integrated multichannel digital marketing solutions provider via social media, mobile, display, and video channels, announced a partnership with RingRevenue, which specializes in call performance marketing solutions.

This collaboration is expected to introduce phone-based marketing campaigns to Epic’s clients in the United States and the United Kingdom.

Don Mathis, president and CEO of Epic Marketplace said in a release, “Our goal at Epic is to give our clients a comprehensive package that addresses all of their advertising needs. For many types of products and services, especially big-ticket items, consumers want to speak with someone live.”

It was revealed by a recent study, “Welcome To The Era of Agile (News - Alert) Commerce”, initiated by Forrester Research that consumers don’t interact with channels, they actually interact through touch points such as a brand’s Website, the call center, mobile apps/sites, in-store, and social media. A vast majority of consumers are connected via a plethora of devices such as smart phones, tablets and wired computers.

This shows that consumers prefer easier ways to connect, research, engage and purchase. Hence successful advertising campaigns must incorporate seamless ways to engage across such touch points.

“RingRevenue’s call performance marketing platform allows advertisers and agencies to create call-based campaigns that not only encourage and measure phone engagement but also deliver more customers and, ultimately, revenue to their business. We’ve seen how quickly the call-based channel is exploding and their team has a proven track record of success in this space,” Mathis added.

RingRevenue’s call performance marketing platform offers real-time call analytics, performance-based pricing controls, search keyword call tracking, SMS campaign integration besides advanced call tracking capabilities. Epic’s mix of technology delivers greater revenue streams and opens up better ROI to advertisers and agencies.

Consumers will now benefit from the option to connect through their mobile devices directly to an advertiser’s call center for creating this seamless experience, pointed out officials.

RingRevenue CEO Jason Spievak stated, “We are pleased to be partnering with Epic to deliver high-value inbound calls to their client base in the US and UK. Integrating call performance marketing together with their already powerful technology platform and award-winning marketing team is a combination that is sure to deliver brands more customers and more revenue.”

TMCnet reported recently that Epic Marketplace announced the completion of its migration to a new cross-channel ad serving Platform.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.