Outbound Call Center Featured Article

IXACT Contact Integrates E-mail Marketing and Reporting Features to Real Estate CRM

By Rajani Baburajan
TMCnet Contributor

IXACT Contact, a Web-based real estate customer relationship management (CRM) system company, announced that it has seamlessly integrated its powerful e-mail marketing and reporting functionality into its real estate CRM.

This is a significant development for both the company and consumers, as the new real estate marketing feature enables subscribers to get access to a strong e-mail marketing platform built into their real estate CRM system.

IXACT Contact's mass e-mail campaign reporting feature provides customers with data and statistics on overall deliverability of e-mail campaigns including open rate, click-through rate, and bounce rate.

“With the release of this important and exciting new feature to IXACT Contact, there's no longer a need to pay for and maintain two different systems; a real estate CRM for contact data and an e-newsletter platform for e-mail marketing,” said Rich Gaasenbeek, vice president, sales and marketing, IXACT Contact, in a statement. “This translates into big savings for our customers.”

Leveraging the new functionality, IXACT Contact subscribers can see who's getting their e-mails and opening them and even who's clicking on hyperlinks in their e-mails, as well as forwarding their e-mails on to others.

Utilizing this information, subscribers can identify the most interested leads in their database in addition to their key supporters.

The mass e-mail campaign reporting functionality offers subscribers to have access to data-rich tables supplemented by graphs and charts. The IXACT Contact's advanced e-mail marketing features enable realtors to export data from their CRM and upload to their e-mail marketing or real estate marketing platform.

Recently, IXACT Contact launched a contest on Facebook to strengthen its online presence leveraging the power of social networking. The contest titled “Share Your Story and Win” invited subscribers to write a short paragraph on how the real estate software has helped them become a more effective realtor.

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