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My Social Income to Launch Direct Marketing Services in India

By Rajani Baburajan
TMCnet Contributor

My Social Income (MSI (News - Alert)), a provider of communication services, announced its plans to enter the growing Indian market with a launch of its unique direct marketing program, products and services.

The India launch is part of My Social Income’s expansion into international markets. In India, the direct marketing has grown substantially in the past two years and it is likely to increase by 15-20 percent per year, according to company officials.

“We expect this to be a tremendous catalyst for new business, increased customer base and revenues. India is a market primed for our business model and its services,” said John A. Roberts, CEO of MSI, in a statement. “I’m confident it will serve as an excellent lead-in for new business internationally as we continue to provide solid growth domestically.”

MSI has partnered with Jim Clayton, a direct and affiliate marketing executive, and his firm, MARKETS, to spearhead its initiative to attract large international direct sales organizations and international network companies.

MSI will leverage Clayton’s extensive experience in both domestic and international business. Clayton consulted as chief operating officer to Healthy Coffee USA, an international start-up network marketing initiative.

At Healthy Coffee, Clayton was responsible for all phases of infrastructure, merchant’s accounts/pay card, software platform, IT, recruiting and teaching staff, CSR (News - Alert) tools, business development, marketing and sales strategy, coordinating delivery of services worldwide, and management of partnership relations.

Recently, My Social Income announced it is allowing resellers to offer MSI's VoIP services as a white-labeled product. MSI will offer a Direct Reseller Plan and a Managed Reseller Plan in contrast to other VoIP reseller plans available in the market today. Resellers can use the Direct Reseller plan to gain control over their account, to create products, recruit and manage clients, as well as sell their services.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

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