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Ace Marketing Completes Additional 50 Mall Rollout of its Location-Based Mobile Marketing Network

By Mandira Srivastava
TMCnet Contributor

Ace Marketing & Promotions, Inc has started to offer it Location-Based Mobile Marketing Network under initial expansion to an additional 50 malls in the third quarter of 2011, bringing the total to 67 malls across the US. The company has also tested phase on the 50 new malls and has begun generating revenue over the network. Mobiquity Networks (a wholly owned subsidiary of Ace) is a leading provider of location-based mobile marketing solutions.

According to a press release, Ace is developing location-based Proximity Marketing networks. Proximity Marketing, a marketing tool offers messages to any Bluetooth or Wi-Fi enabled device within a 300ft radius from a central terminal.

Mobiquity provides brands the opportunity to offer millions of consumers with relevant, engaging content which is completely measurable for the advertisers and free for the user. A Proximity Marketing unit can identify the total number of mobile devices in a specific area and then dynamically present a highly relevant message to consumers.

Michael Trepeta, Mobiquity Networks CEO, added, "This is a very exciting time for the Company. We have spent the last several months securing key relationships and agreements, while physically deploying the network. Now it's time to let everyone know what we've built. This is only the beginning; we plan to continue expanding our mall network and will soon release an exciting new Location-Based Mobile Shopping Solution that will run on our existing network infrastructure. This will allow shoppers to browse for local specials, coupons and discounts from their favorite retailer on their mobile device while at the mall.  The local experience will take place on our physical network that already resides within each mall and will not require the user to download an app."  

Mobiquity Networks units are strategically positioned near entrances, anchor stores, escalators and other high-traffic and high dwell-time areas throughout each mall to maximize advertising messaging reach and frequency. Ace's Mobiquity Networks now has over 550 advertising zones across the 67 mall network, giving advertisers the ability to deliver messaging to approximately 90 million mall visits per month.

IN other company news, TMCnet reported that Ace Marketing & Promotions, Inc. announced the signing of an exclusive rights agreement with Top Mall Developer.

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