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Intuit Unveils Salesforce for QuickBooks

By Raju Shanbhag
TMCnet Contributor

Enabling small businesses to easily manage their customer relationships and close more deals, Intuit (News - Alert) Inc. has introduced Salesforce for QuickBooks, the company has announced.

Allowing users to enter data just once and have it automatically sync between QuickBooks and Salesforce, Salesforce for QuickBooks is a robust offering. With a look at current deals alongside up-to-date financial information, it gives sales representatives a 360-degree view of customers. Using dashboard reports to measure performance across channels, it also closes the gap between sales and marketing with the ability to track and cultivate leads from various online, offline and social media campaigns.

“By integrating these best in class products, millions of small businesses can now seamlessly connect their front office and back office, sharing relevant information across the business," said Dan Wernikoff, senior vice president and general manager of Intuit's Financial Management Solutions division. "The combination of QuickBooks and Salesforce data provides a powerful, expanded view of business information that will help users turn leads into customers.”

For companies that already have both QuickBooks and Salesforce, Intuit and salesforce.com are also offering a way to experience the benefits of integration. Specially designed for existing customers of both products, Salesforce Integration for QuickBooks combines data in the same way as Salesforce for QuickBooks does. Salesforce for QuickBooks is available in a Group Edition and Professional Edition, the company stated in a press release.

Recently, the company announced a partnership with salesforce.com that will make it easier for millions of small businesses to manage customer information alongside their financial data. This collaboration will merge CRM and financial management to allow small businesses using QuickBooks to manage customer relationships so they can save time and close more deals. A recent survey by Intuit found that more than one-half of small businesses perform CRM tasks manually or with software not designed for the job.

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