Outbound Call Center Featured Article

Infusionsoft Unveils new Features in Campaign Builder

By Raju Shanbhag
TMCnet Contributor

Making it simple for small businesses to plan, create, launch and measure automated marketing campaigns that convert leads, get repeat sales and save time, Infusionsoft has unveiled new features and enhancements to its all-in-one sales and marketing automation software, the Campaign Builder.

Allowing users to create, launch and monitor automated campaigns, the Campaign Builder is an easy-to-use graphical tool. Apart from campaign stats and reporting widgets, users will appreciate the confidence that comes from the new Campaign Checklist and Readiness Indicators. Increasing the speed at which emails are sent boosting deliverability above 99 percent, this release includes improvements to Infusionsoft’s state-of-the-art email systems, the company stated in a press release.

“Planning and executing an automated marketing campaign can be an intimidating process for even an Internet-savvy small business,” says Infusionsoft VP of Product and Strategy Richard Tripp. “With this release we’ve made great strides towards removing that feeling of overwhelm and giving a new breed of small businesses an approachable, easy-to-use framework for generating new and repeat customers with marketing automation.”

By awarding the company the highest email deliverability audit score on record, an independent audit conducted by Pivotal Veracity confirms Infusionsoft’s position as an industry-leading email sender. The Interactive List View dramatically improves the efficiency with which CRM users (usually salespeople) can work through a list of contacts or opportunities. To add notes, schedule tasks, manage tags, and initiate follow-up with the click of a button, users can view vital contact information at a glance and use the Interactive Panel.

Recently, the company announced that it announced it has exceeded the 7,000-customer mark. Infusionsoft now leads the industry with more customers than any other marketing automation vendor. More than 7,000 entrepreneurial businesses use Infusionsoft over other solutions because it's the only marketing automation software to combine CRM, email marketing and e-commerce with automation into one system that's designed and priced to meet the unique needs of small businesses.

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