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TMCnet Outbound Call Center Week in Review
This week, the news about Outbound Call Centers revolves around software packages, marketing campaigns and brand new ways to reach out to customers both new and old.
First up in software news, Callidus Software (News 
- Alert) will now provide their Monaco On Demand sales performance management suite to a leading provider of global software solutions. “The solution is designed from the ground up to provide more rapid time to value, reduced cost of ownership, and a superior customer experience, making Callidus SaaS (News - Alert) the solution of choice for the world's technology leaders,” said Leslie Stretch, President and CEO of Callidus Software. The solution will help companies work out incentives and rewards to improve sales output and improve profitability. This solution would be a boon to any Outbound Call Center.
The next software solution highlighted this week comes from Intuit (News - Alert), and is allows users to fully sync between QuickBooks and Salesforce. As two of the most commonly utilized tools in any salesperson’s toolbox, the integration between these two programs will allow reps to have a complete view of customers. “By integrating these best in class products, millions of small businesses can now seamlessly connect their front office and back office, sharing relevant information across the business,” said Dan Wernikoff, senior vice president and general manager of Intuit's Financial Management Solutions division.
Two stories this week highlighted new ways for Outbound Contact Centers to reach out to potential customers. The first involved Infusionsoft’s new Campaign Builder. It will allow sales people to make, monitor and implement automated marketing campaigns, involving fast, effective and efficient distribution of emails. “With this release we’ve made great strides towards removing that feeling of overwhelm and giving a new breed of small businesses an approachable, easy-to-use framework for generating new and repeat customers with marketing automation,” says Infusionsoft VP of Product and Strategy Richard Tripp.
Finally, wherever your Outbound Contact Center is located now, imagine moving it to a local shopping mall. That is the new trend promoted by Ace Marketing. They specialize in proximity based marketing centers in malls which send out promotional materials to Bluetooth or Wi-Fi enabled devices within 300 feet. “This is only the beginning; we plan to continue expanding our mall network and will soon release an exciting new Location-Based Mobile Shopping Solution that will run on our existing network infrastructure. This will allow shoppers to browse for local specials, coupons and discounts from their favorite retailer on their mobile device while at the mall,” proclaimed Michael Trepeta of Mobiquity Networks.
So there you have it. Lots of stories to keep you thinking about how to improve your own Outbound Call Center. Until next week, be seeing you!
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
Rich Steeves is a TMCnet copy editor. He taught writing for nine years. He has also worked as an editorial assistant at Penny Publications. He has written short stories, newspaper columns, blogs and recently published his first novel. He attended The George Washington University where he received his bachelor's degree in English and a master's degree in education. To read more of his articles, please visit his columnist page.
