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Triplefin's Innovations Mobile to Provide Pharmaceutical and Consumer Packaged Goods Sectors Vertically Integrated Marketing Support Services

By Calvin Azuri
TMCnet Contributor

Triplefin, provider of integrated business process outsourcing solutions for pharmaceutical and consumer products industries, has announced the introduction of Innovations Mobile, provider of iOS and Android (News - Alert) Consulting services and latest addition to Triplefin's family of companies providing vertically integrated marketing support services for pharmaceutical and consumer packaged goods businesses.

In a release, Triplefin CEO Greg LaLonde said that "The launch of Innovations Mobile will help our clients gain an even greater competitive advantage. Businesses have historically been slow to adopt new technologies which can be frustrating to its consumers and employees. Now, more than ever, users are accessing websites through mobile devices and are relying on apps to get the information they need, yet the majority of pharmaceutical and retail websites are not optimized for mobile use. Most companies know they need to develop or improve their mobile strategy, but don't know how to design or implement the needed changes. Innovations Mobile works with clients to develop this strategy and craft a clearly defined road map that will lead to the creation of a solution custom-tailored to achieving our clients' mobile objectives and targeted specifically at their audience."

Founder and President Tisson Mathew will head the Innovations Mobile team. The team will include experts in the field of application development and consulting for iOS and Android applications. 

Mathew weighs in on Innovations Mobile's key differentiators. "There aren't many schools offering courses in mobile application development just yet. Our on-site training classes and flexible scheduling provide a way for developers to educate themselves on how they can successfully develop iOS and Android applications without having to take valuable time away from the office. Further, while most companies concentrate on creating apps geared only toward consumers, Innovations Mobile's development efforts are focused on enterprise and government entities and how we can improve the mobile experience not only for consumers, but for company employees, vendors, and all other third parties.”

Among the clients partnering with Innovations Mobile are GSK Pharmaceuticals, Starbucks, Southeast Health, UBC, and Lockheed Martin (News - Alert).

Before founding Innovations Mobile, Tisson Mathew served as CEO at Microsoft technology consulting firm in Pacific Northwest and was as a Research Scientist at Intel Corporation. Additionally, Tisson Mathew has worked with Honeywell (News - Alert) and Satyam Consulting. He earned his MS degree in Computer Science from Oregon Health & Science University, Portland, OR and graduated from Stanford Executive Program at Stanford University, Stanford, CA (News - Alert).