Outbound Call Center Featured Article

3CLogic Report Highlights Top 5 CRM Mistakes That Sales Organizations Commit

By Calvin Azuri
TMCnet Contributor

3CLogic (News - Alert), one of the leading companies in cloud-based contact centers, has released a report entitled “The Five Most Dangerous CRM Mistakes That Sales Organizations Make.”

The report, now downloadable from the company’s website, details how, often utilized CRM platforms like Salesforce.com (News - Alert) hold an organization’s precious lead-based information. It is reported by industry-related articles, researches and experts that almost 75 to 90 percent of sales leads are not followed up by companies. This works out to be a major issue ending up in low conversion as well as sales ratios.  

In addition, the report provides information on how automation of calls and following up on leads can result in better closure rates. 

In a release, Raj Sharma (News - Alert), president and CEO of 3CLogic, said, “Having worked with hundreds of customers over the past five years, we know that many companies have invaluable customer information stored in their CRM systems which can be used with our secure cloud based contact center. We have helped these companies increase their conversion rates resulting in 300 percent increase in sales. With our cloud-based contact center they can call their leads fast and be the first to call.”

The emphasis in this report is not just on connecting with leads but also on frequency. There is also information on possible pitfalls that most companies face and how to deal with them to boost conversion rates and increase sales. In a world that is so closely interconnected virtually, it is important that CRM enable reaching potential customers before the competition does.

CRM systems and contact centers that are cloud-based leverage social, mobile as well as global dimensions of managing and encouraging customer relationships spread across multiple channels. What 3CLogic does is provide an exclusive cloud-based contact center platform that is constructed on the basis of its Virtual Telephony Applications Grid (V-TAG) architecture.

Since V-Tag is centered on distributed computing, it achieves much more in terms of performance and efficiency compared to traditional client-server based approaches.

Also incorporated are comprehensive analytics as well as reporting tools that allow 3CLogic contact centers study both campaign and agent performance, thus making way for increased efficiency and productivity. Since it also integrates into existing CRM structures, the upfront cost of deploying it much lower making it feasible for immediate use