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Act-On Software Picks PowerDialer for Salesforce 4.0

By Jyothi Shanbhag
TMCnet Contributor

Act-On Software, a company specializing in marketing automation and based on ease of rollout, feature set, support standards, industry has recently picked PowerDialer for Salesforce 4.0 to improve its sales results.

Prior to selecting Salesforce 4.0, Act-On took the "InsideSales.com (News - Alert) Sales Challenge" with two sales representatives on the PowerDialer Suite for two weeks and soon included their entire sales team.

In addition, Act-On has also adapted the new LocalPresence technology which again multiplied overall productivity.

"My team loves it. We doubled the number of calls and drove a higher conversion rate," said Shawn Naggiar, Chief Revenue Officer at Act-On. "The integration with Salesforce.com (News - Alert) and immediate results for fast-growth companies like ours makes InsideSales.com the only obvious platform."

The new implemented PowerDialer embeds communications tools into the Salesforce.com cloud and enables immediate response to web leads helping reps sell much more, said the company officials.

"It is another validation to see innovative marketing automation vendors like Act-On experience dramatic results and turn to InsideSales.com for their own sales automation," said David Elkington, CEO of InsideSales.com. "Marketing firms seem to grasp our value better than anyone."

In related news, Act-On Software and InsideSales.com have partnered to increase sales and marketing alignment. This partnership delivers real-time systems to accelerate the sales process by increasing the relevance and situational effectiveness of marketing.

The Act-On integration enables inside-sales professionals to better prioritize their activities. Act-On’s integrated marketing platform provides all the tools marketers need to generate and manage leads using email, webinars, website visitor lookup and social media.