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Message Pad Receives New Brand Identity, Mplcontact

November 01, 2011

Message Pad, the outsourced contact center services division of The Message Pad Ltd, recently announced a re-branding initiative.


The Message Pad Ltd was founded in 1994 as a telephone answering service and over the years, the company has acquired expertise in the field of contact center services and solutions. Message Pad Limited delivered its outsourced contact centre services through its Message Pad division. In an effort to carve out a new identity as a different type of contact solutions provider, Message Pad is rebranding as mplcontact.

The Message Pad Ltd officials recently explained that when it comes to offering effective customer care services to its clients, companies have two options: they can build up in-house contact center or customer service resources or hire a dedicated team at one of the large traditional contact centre providers. Both options are expensive. Message Pad aims to offer something different and as a part of this strategy, the company has gone for a brand-makeover.

The company explained that from now on, The Message Pad Ltd will deliver contact center solution under its mplcontact brand. The services will be delivered either through its bureau agents or via small dedicated teams of agents. Since the teams are based right in the UK, the cost of the campaigns will be less. In addition, campaigns will be much quicker to set up and far more flexible, the company claimed.

The concept is not unique for simple, straightforward solutions such as telephone answering or transactions, according to company officials. The Message Pad Ltd is the first to introduce this concept to the highly complex, customer contact campaigns such as social media handling, field worker call out, resource scheduling, product help desks and support services.  

“There are many other contact centers that can match the size of resource that we have, but I don’t think there are any who also have our in-house technology expertise or the flexible, can-do attitude of our team,” CEO of The Message Pad Ltd Paul White said. “This means that we’re able to set up the largest and most complex campaigns, very rapidly and to a high degree of customization,”

White claimed that the company’s impressive background enables it “to take on the smallest, simplest campaigns and deliver them with a professionalism and quality that few in that space will match.”

Last year, Message Pad Ltd was mentioned in the UK Pimsoll Analysis. The report offered a comprehensive evaluation of the UK’s growing telephone answering service market and provided a profile of 50 companies operating in the market.


Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin
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