Outbound Call Center Featured Article

TMCnet's Outbound Call Center Week in Review

By David Sims
TMCnet Contributing Editor

Covering the outbound call center space this week, TMC’s (News - Alert) Madubanti Rudra wrote that Message Pad, the outsourced contact center services division of The Message Pad Ltd, recently announced a re-branding initiative.

The Message Pad Ltd was founded in 1994 as a telephone answering service, and over the years, the company has acquired expertise in the field of contact center services and solutions. Message Pad Limited delivered its outsourced contact centre services through its Message Pad division. In an effort to carve out a new identity as a different type of contact solutions provider, Message Pad is rebranding as mplcontact.

The Message Pad Ltd officials recently explained that when it comes to offering effective customer care services to its clients, companies have two options: they can build up in-house contact center or customer service resources or hire a dedicated team at one of the large traditional contact centre providers. Both options are expensive. Message Pad aims to offer something different and as a part of this strategy, the company has gone for a brand-makeover.

The company explained that from now on, The Message Pad Ltd will deliver contact center solution under its mplcontact brand. The services will be delivered either through its bureau agents or via small dedicated teams of agents. Since the teams are based right in the UK, the cost of the campaigns will be less. In addition, campaigns will be much quicker to set up and far more flexible, the company claimed.

Also, TMC’s Anuradha Shukla reported that Availity will provide continuing education to health care business people through its newly released professional development product.

From November 3, 2011, the Health Care Business Expert Series will be available

through the Availity Learning Center providing continuing education to hospital and medical group practice administrators, managers, office and billing staff.

Availity Learning Center webinars are offered at $129 each and will feature recognized experts in the business of health care and information technology. Eligible attendees of these webinars will also be given a certificate of completion.

"As the health care industry applies information technology to reduce costs throughout the system, we're seeing an increased demand for workplace training on how to navigate this shifting dynamic," said Kristina Oliver, director of Learning and Documentation Services at Availity. "We've responded by extending Availity's experience in health care information to deliver useful, timely information that helps people effect change."

Webinars will be held on a range of topics including understanding the effect of HIPAA version 5010 transaction standards and preparing for the industry migration to the ICD-10 code set.

TMC also had the news that iBuildApp has announced the launch of Mobile Coupons enabling businesses to tap the mobile marketing trend by offering mobile coupons to their customers.

The company is offering a web-based do-it-yourself platform for building mobile coupons using an existing RSS feed or the HTML editor. iBuildApp is providing this platform for free and insists it is an easy way to build an app with mobile coupons.

iBuildApp’s Mobile Coupons can be added to mobile app service of any business allowing them to make and distribute mobile coupons and give their customers special discounts.

Businesses can complete this process quickly -- in just minutes -- and don’t have to write any code for this entire activity.