Outbound Call Center Featured Article

OneCommand Arranges for Santa to Call Kids on Behalf of Cincinnati Bell for the Sixth Time

By Arvind Arora
TMCnet Contributor

As Christmas day approaches, millions of kids worldwide have begun counting the days on their fingertips as to when Santa Claus will come.

To make the job of Santa, who has to cater to the needs of such huge number of kids, a bit easier using advanced technologies, OneCommand, a provider of integrated and automated, personalized communications solutions, has partnered with Cincinnati Bell (News - Alert). Under the partnership, OneCommand will provide Cincinanati Bell with an enhanced technology that will help the company in bringing Santa’s message of holiday joy to thousands of children in the tri-state area. For the sixth year in a row, both these companies are coming together to hold this year’s program, which will remain open between November 21, 2011 and December 24, 2011.

The solutions offered by OneCommand enable enterprises to streamline workflow and cut down marketing expenses. Additionally, these solutions allow the companies to make sure that their customers are delivered the right message at the right time and through the right channel. It helps in considerably enhancing loyalty and retention, frequency of visit and overall profitability for the enterprises.

Leveraging the technologies provided by OneCommand, Cincinnati Bell will run its popular and free Santa Calls program under which family and friends can make the special tri-state children on their holiday list happy by having Santa call them in a personalized way, through the Cincinnati Bell website www.cincinnatibell.com/holiday.

“We are incredibly excited to be powering this magical program for another year. Using our technology to help bring the spirit and the wonder of the holiday season to life for children all across our tri-state is truly rewarding,” commented Lindsay Leugers, vice president, marketing at OneCommand. “We’re also proud to support our long-time and valued partner, Cincinnati Bell in this unique and powerful community outreach program.”

The Santa Calls program was initiated in the year 2006, and during these six years, over 400,000 personalized calls from Santa Claus have been delivered to the kids by OneCommand on behalf of Cincinnati Bell. Apart from delighting thousands of children, the program has also generated awareness about the programs and solutions offered by Cincinnati Bell among its non-customers as well.

“We are thrilled be working with OneCommand for the sixth year in a row. Cincinnati Bell’s Santa Calls program is one of our most popular community outreach programs,” said Jane Weiler , senior interactive marketing manager at Cincinnati Bell. “Without the technology and seamless integration provided by OneCommand – and their North Pole connections – this program would not be possible or so easy for consumers to use.”

It is quite easy to use the Santa Calls for making the holiday for a kid a bit happier. Users have to access the Cincinnati Bell website http://www.cincinnatibell.com/holiday through a computer or smartphone. Further, they have to personalize the call by using a unique holiday message, adding the child’s name to the message and finally deciding the date and time when the message will be delivered to the child. All calls are then delivered by OneCommand in Santa’s own voice that really makes the child a lot happier during the holiday season.

Earlier this month, OneCommand announced that it has been awarded the National Parts and Service Communications Program of Mitsubishi (News - Alert) Motors North America (MMNA). During the program’s initial pilot, OneCommand delivered lost soul, recall and Spring Car Care communications to Mitsubishi customers using voice, email and direct mail; during which the targeted audience consisted of Mitsubishi owners who had not been in for service in at least two years.