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Now Available: A Business Guide Book to Monetize Investments

By Mini Swamy
TMCnet Contributor

The festive season always ushers in an air of expectation and holiday shoppers are constantly on the lookout for deals that help them “Get more for less.” In keeping with this spirit, Dr. Natalie Petouhoff has launched an e-book, "LIKE MY STUFF," that promises to be of interest to business owners.

Businesses which are constantly being challenged by their investment in social media channels will find this a good read as the book is targeted at those who want to monetize their social network on Facebook (News - Alert) via social commerce.

LIKE MY STUFF explores the huge potential to monetize Facebook fans and suggests ways to optimize revenue from the world’s largest social network. It emphasizes the need to figure out the difference between social network commerce and e-commerce as that could prove to be the turning point that determines the ability to monetize social media.

Petouhoff points out the difference between “providing valuable interactions and pushing products.” She further adds that businesses will fail to recognize this difference if they don't adhere to the new rules of social network commerce. These rules are stated to figure in her book, which has dozens of examples of how small as well as large brands are making Facebook “Main Street USA.”

By benchmarking the "As Is" state of social media initiatives and comparing them to "Could Be" via best practices, she believes that businesses can create a world-class social media and digital presences and also monetize their investments.

The book can be downloaded or purchased on Amazon.com (News - Alert).

A former social media Forester Analyst, Dr. Natalie Petouhoff is president of the Social Media Club, Los Angeles and heads up the Social Media Executive Education Division at UCLA. She helps companies understand how social media affects the bottom-line and tells them how they can create executable strategies that provide real business value.