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Public Mobile Deploys PacketLogic Solution from Procera Networks

By Calvin Azuri
TMCnet Contributor

Procera Networks (News - Alert), Inc., a provider of Intelligent Policy Enforcement (IPE) solutions for improving performance of networks, announced that Public Mobile, a provider of unlimited wireless services for customers in Ontario and Quebec, has deployed its PacketLogic solution to help it keep down prices and improve its customer offerings.

In a release, Brian O'Shaughnessy, Chief Technology Officer at Public Mobile, said, "Procera's proven ability to cost-effectively implement device-aware policies and their flexibility in new charging models were the primary reasons we selected Procera for this deployment. Public Mobile can now deploy a cost-effective network by using the capabilities of the PacketLogic solution without sacrificing functionality or scalability. This critical component in Public Mobile's unlimited 3G data service launch was deployed incredibly quickly by the Procera team -- they worked as a natural extension of my team."

With licenses covering 19 million people, Public Mobile provides customers in Ontario and Quebec with unlimited wireless services without any contract or credit check protocols. To help it keep its service offerings reasonably priced, the company needed a solution that would provide it with increased visibility into its network traffic. Procera's PacketLogic solution set helped the company deploy new 3GPP-standard charging models that offer customers customized services which include on-demand pre-paid data roaming.

Public Mobile is also among the first few deployers of the new PacketLogic Report Studio feature from Procera. The company has been able to generate analytics for its business decisions by leveraging the PacketLogic Report Studio solution and has been able to effectively meet customer choice in smartphone use which in turn has helped the company plan and implement appropriate terms of service. The new solution comes with the PacketLogic Intelligence Center package at no extra charge.

Cam Cullen, Vice President of Global Marketing at Procera, said, "Public Mobile is a great example of a customer utilizing a wide range of the capabilities of the PacketLogic solution. Through our intelligent policy enforcement, we enable new charging models that allow a smaller mobile operator to deliver a compelling service to their target customers. Procera helps them to maintain profitability in cost-competitive markets."