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Topguest Joins MileagePlus Loyalty Program

By Anuradha Shukla
TMCnet Contributor

Topguest has joined United Continental Holdings' award winning MileagePlus loyalty program.

Through this membership, the company will now launch a new service which provides  frequent flyers with special, personalized offers and award miles each time they use Facebook and Foursquare (News - Alert) to share their location at U.S. airports.

If you are a MileagePlus and OnePass member you can visit their respective websites to activate this Mobile Social Commerce & Loyalty product. Once this product is activated they can use mobile or web browser to connecting their Facebook (News - Alert) or Foursquare account.

Once members begin to share their location at any participating airport using Facebook or Foursquare's existing functionality, Topguest will provide them with real-time, special personalized offers for immediate use.

Founded in 2010, Topguest provides a social loyalty enterprise software enabling the world's largest established loyalty programs to automatically measure, reward, and respond in real time to social engagement by members.

According to a release, this announcement marks the largest implementation of Topguest's new White Label SaaS (News - Alert) product to date.

"Our most-engaged members often tell us they are active on social networks, especially when they are travelling. We are committed to finding new, innovative ways to enable our members to interact with us and add value to their travel experience," said Dave Anderson, managing director of Mileage Plus Holdings.

"We're honored to partner with United MileagePlus and Continental OnePass. Social engagement on mobile devices will fundamentally transform established loyalty programs and unlock countless new monetization opportunities for frequent flyer miles. The MileagePlus program is now at the forefront," said Geoffrey Lewis, Topguest co-founder and senior director of social loyalty for ezRez Software (News - Alert), Inc.

Read a related article at TMCnet: “Groupon to Begin Offering Groupon Rewards Loyalty Program.”