Outbound Call Center Featured Article

Call Genie Inks Agreement to Acquire Assets of VoodooVox

By Shamila Janakiraman
TMCnet Contributor

Call Genie Inc. has entered into a Definitive Agreement to acquire the assets of VoodooVox (News - Alert), Inc., a US-based data analytics and mobile advertising network.

Call Genie expects to deploy the VoodooVox Analytics product in order to optimize its Pay Per Call advertising solutions delivery.

In a release, Michael Durance (News - Alert), President and CEO of Call Genie, said, “The more pay per call advertisers know about their callers, the more success they’ll have with their campaigns.

“Our goal is to create a smarter mobile ad network, and VoodooVox gives us audience insights that benefit key stakeholders in the mobile advertising ecosystem,” Durance added.

It was revealed that this acquisition will enable Call Genie (News - Alert) to expand its diverse product offering and serve the ever expanding mobile advertising market in optimal ways.

VoodooVox specializes in offering real-time demographic information on phone calls and mobile ad traffic. VoodooVox works with its own proprietary information and data provided by third party aggregators. It enables companies to gain valuable insight into their call volume and mobile game/application activity.

J. Scott Hamilton, President and CEO of VoodooVox, said, “VoodooVox has assembled an impressive 300M record phone directory of individuals and businesses. We have paid particular attention to mobile phone numbers, and believe we have created the reference data source for rich demographic information on cell phone numbers.”

The information available in the VoodooVox library of APIs can be easily integrated into carrier platforms and mobile ad serving networks.

Call Genie is a global solutions provider in mobile local search and mobile digital interactive advertising. Call Genie offers new business models that support the connection of mobile consumers and local merchants.

Solutions include search and advertising serving technology and services that leverage advanced wireless networks as well as the mobile Internet to enable a “mobile ecosystem” that covers advertisers and service providers like Internet yellow pages, carriers and network broadcasters and mobile users.

Call Genie recently announced that it has signed a reseller agreement of five-year duration with Tata Consultancy Services (News - Alert) (TCS), one the leading international IT services, consulting and business solutions firms. TCS will resell the complete suite of Call Genie and UpSnap Mobile products internationally.