Outbound Call Center Featured Article

TMCnet's Outbound Call Center Week in Review

By David Sims
TMCnet Contributing Editor

Looking back at outbound call center news this past week, TMC reported that Patron Technology, a company offering customer relationship management (CRM), ticketing and e-mail marketing technology, announced that 2011 was a successful year for the company, with more than 250 clients for PatronManager CRM, the all-in-one cloud-based system that integrates box-office functionality, fundraising, e-mail marketing and staff collaboration.

Eugene Carr, founder and CEO of Patron Technology said, “What continues to energize us as we develop and increase PatronManager CRM’s functionality is the reality of having a system built on the Salesforce.com (News - Alert) platform that offers small and mid-sized organizations technology just as powerful as that used by the biggest arts organizations.”

PatronManager CRM is an affordable application, which provides a centralized data system that is easily accessible to the staff. Developed in partnership with Salesforce.com, PatronManager CRM is designed to increase technological effectiveness of community and culture organizations.

Also, TMC noted that InvisibleCRM (News - Alert) recently announced the release of InvisibleStudio toolset for Oracle’s CRM Desktop support. Products based on the InvisibleCRM’s OutlookBridge platform can be now customized by business analysts and developers with InvisibleStudio, which is an Integrated Development Environment.

Oracle’s CRM Desktop, including Siebel v3.04 and higher, and CRM OnDemand R19 will now be supported with this initial release, while subsequent releases will provide support to more products.

Vlad Voskresensky, CEO of InvisibleCRM, said, “CRM Desktop for Siebel, Oracle On Demand and Fusion has tremendously simplified life for CRM users. Now, with InvisibleStudio, we’ve finally taken care of CRM administrators and developers too. CRM Desktop is a very powerful and flexible product and we’ve realized that customizing it is not an easy task. Making InvisibleStudio available, we’re confident that CRM consultants and developers will love it just as CRM users love CRM Desktop!”

And TMC wrote that First Tech Direct, a provider of Microsoft (News - Alert) Dynamics business solutions, announced the release of a case study on its recent Microsoft Dynamics CRM Online implementation for Saab North America, a Scandinavian car manufacturer.

The case study, written by Microsoft, highlights the benefits that Saab North America was able to achieve through Microsoft Dynamics CRM Online implementation in just 30 days.

After divesting from General Motors (News - Alert) in 2010, Saab North America decided to build out its own IT infrastructure. The company also decided to launch a call center and a customer relationship management (CRM) solution to support its sales, marketing and service efforts.

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