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Salesforce.com and Dun & Bradstreet Form Alliance to Deliver B2B information
Many businesses struggle with poor information management. If they do not get the right information from the right source in a timely fashion, they may end up with a loss of clients and sales. Accurate, to-the- point business information could help a particular company to analyze market size, develop a brand strategy and visualize a competitor’s performance. B2B information plays a critical role in the operational and strategic decision-making of the company.
Data.com, the newest business information center developed exclusively for companies of all sizes, is now live and accessible to salesforce.com customers through its website. Data.com is open for individual and companies and Dun & Bradstreet's (News - Alert) (D&B) company information will be available for all Data.com users.
“Our sales and marketing teams depend on Data.com to help build sales pipe and drive highly segmented marketing campaigns,” said Karen Steele, SVP of corporate marketing at Saba (News - Alert). “With D&B company information now live, we have a single unified asset of high quality data making it faster and easier for us to build business success.”
According to a press release, Data.com offers millions of B2B contacts and the enterprise company information available to salesforce.com users. With availability of Data.com, salesforce.com customers can increase business growth and overall efficiency as a social enterprise.
“Data.com is simplifying the process of accessing and maintaining business data to help companies transform into successful social enterprises,” said Brett Queener, executive vice president and GM of Data.com. “With D&B company information available to salesforce.com customers, companies of all sizes now have the information needed for sales and marketing teams to deliver efficiency and business growth.”
“D&B company information is known for its quality and breadth of coverage,” said Josh Peirez, president of Global Product, Marketing and Innovation at D&B. “Through this alliance with salesforce.com, we are able to extend our leading business intelligence information to thousands of new customers.”
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Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.
Edited by Jennifer Russell
