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Outbound Call Center Featured Article
TMCnet's Outbound Call Center Week in Review
We’ve seen so much exciting news from all industries coming out of ITEXPO (News - Alert) East this week, but now it’s time to settle down and recap what happened in the outbound call center space.
In 2011, C3 announced that it had added 2,000 jobs to the US economy. As a provider of business processing services, C3 (News - Alert) caters to Fortune 500 and global 1000 companies. With tax break incentives, C3 was able to open and expand its centers in Texas and Arizona.
“Our business is about people and relationship building. Today, there is a deeper understanding in the marketplace about the need for customer relationship building. The level of intrinsic understanding and knowledge of the customer cannot always be achieved at a global level,” said Rick Ferry, president and COO of C3. “It's a matter of striking the right balance between cost savings and strengthening the customer brand relationship.”
This week, TMCnet reported that Indosoft (News - Alert) is planning to launch a new Web portal for Q-Suite, an ACD and Dialer software suite for Asterisk.
According to the report, the Web portal will give prospective customers, channel partners and CTI (News - Alert) developers useful information and the power to create their own solutions.
“We are pleased to be able to provide comprehensive access to assist our channel partners. Interface to the Contact Center ACD and Dialer software engine within Q-Suite is API driven, ideally suited for creating custom look and feel,” said Justin Traer, director of Support Services
“This partner portal will assist in the knowledge transfer, allowing our partners to create their own brand of contact center software suite. It will also support their effort to build and append value added modules to the Unified Communications (News - Alert) services platform.”
A special report this week focuses on e-mail marketing and how, despite the buzz that it’s long gone, Econsultancy says not so much.
“…companies that create precise and unique E-Mail campaigns, instead of the companies that blast large volumes of E-Mail with no relevance to the recipients, will succeed at E-Mail marketing in 2012,” writes the report.
Making customers feel wanted, special, and treating them like gold are key successes to making e-mail marketing work. By making them feel distinct, customers will want to engage.
That’s it for this week’s outbound call center news recap. Be sure to tune in all week for the outbound call center news.
Michelle Amodio is a TMCnet contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.
