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Spanish Call Center Callzila's Free eBook Offers Helpful Guidelines on Choosing Call Center Partner Serving Your Hispanic Clientele

December 20, 2012

If the last U.S. census is to be believed, one out of six residents in the United States belong to Latino Diaspora.

The latest U.S. census data recorded 50 million Latinos living in the country and the Hispanic market is expected to soon reach a trillion dollars in buying power. This necessitates the building up of a customer support workforce, capable of touching the right chord with the Latino community.

Callzilla, a well-known Hispanic-focused contact center in the country, opined that the inability to communicate properly with their Hispanic clients may deprive the companies of the rightful share of their businesses in this thriving market.

Callzilla says the solution lies in finding a reputable Spanish call center capable of giving Latino consumers a desirable buying experience. According to a recent conducted survey in the U.S., Spanish-speaking shoppers tend to purchase considerably more products or services from firms that make it simple to converse in their native Language.

The survey also found out that Hispanics tend to spend twice as much time talking to a client representative to resolve a problem compared to English speakers.

These consumers can stop dealing with a business that is unable to resolve their problems.

It also reportedly costs as much as five times more to obtain a new buyer than it does to keep a current customer.

In view of all these, Callzilla suggested that in order to retain its Hispanic customers, a business should consider hiring a contact center that specializes in providing services to the Hispanic market.

Finding the right contact center partner, though, is crucial for any business, and in order to make the task easy, Callzilla is offering a free eBook on how to choose the best call center partner for your business.

The free eBook can be downloaded at the company website.

Below are a few tips from Callzilla that can come in handy for the business looking to hire a partner or appointing own agents for its Latino advertising strategy:

  • Give agents or staff members a Spanish test before employing them.
  • Agents conversational in Business Spanish
  • Customer service representatives with the most accent neutral Spanish
  • Consistent and ongoing training programs for company staff members
  • Data measurement for all contact centers analyzing conversions and results

Equipped with high-end equipment and technological infrastructure with 250 workstations located in Bogota, Columbia, Callzila delivers various services like customer service, technical support, tele-sales, market research, order taking, lead generation, direct response marketing and more.

The company is operational 24/7, year-round.

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Edited by Braden Becker

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