Maybe ‘old is gold,’ but in the rapidly evolving world of business, companies looking to generate business from traditional lead sources may be fighting a losing battle. Lead sources also have a tendency to trend down and companies should assess all aspects before using a particular lead source. At least, that’s what Telepoint Communications advises.
Listed as one of the 50 fastest growing companies, Telepoint’s focus has always been on exploring and identifying market tactics that are useful for a business to increase its profits. Although it agrees that there are many potential lead sources that help businesses increase their sales and net profits, it believes that the most efficient way to generate new business leads is through call centers.
Telepoint considers faxing a rather outdated practice and doesn’t appear to attach much credibility to it as a lead source. With advancing technology, fax machines are no longer being venerated as the lifeline of an organization. In fact, with more paperwork being done online, they have been relegated to the background.
It also seems to regard direct mail as a fading trend as they are often junked as fast as they are opened. Given also that these are costly to print and mail to senders, Telepoint cautions businesses against resorting to this mode to generate lead sources.
Although e-mail marketing is less costly and more efficient than direct mail, Telepoint prefers to overlook and discard it as a potential lead generator, for it seemingly falls into the same category of an impersonally personal ‘Dear so and so.’
What all this amounts to is that Telepoint believes in the power of personal interaction, and considers ‘door to door’ as an opportunity for first hand interaction and also to receive leads first hand. This, noted Telepoint, was the most direct way to gain potential lead sources.
But is it feasible to find and pay employees to go from door to door? This does seem to be an issue.
So, the way out clearly leads to call centers, which can provide outbound, inbound and on-line customer care. Telepoint claims to be positioned to combine the latest in Internet interactive technology and best-in-class call center management.
Thus, businesses need to adjust their approach to the market and tap into what Telepoint considers as the most valuable source for leads.