The Sales Lead Management Association (SLMA) has declared October 21-25, 2013 as the sixth annual sales lead management week.
The Sales Lead Management Association was founded in 2007. The association serves 6,400 members of the worldwide sales lead management community. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, software reviews, display advertising, SLMA Radio, newsletter advertising, sponsored cartoons, and industry leader links
“Sales leads are the life blood of most organizations and yet, in spite of the billions of dollars spent on lead generation, lead management is assumed to be handled by buying a CRM system. And yet, even though 80 percent of companies have a CRM system, lead follow-up is in the low double digits,” said James W. Obermayer, executive director of SLMA, in a statement.
Obermayer said that this is what sales lead management week is all about — bringing attention to the massive management failure that wastes B2B and B2C company resources.
Ron Goodman, VP of business development, SLMA said that this is the week for software and service companies to host webinars, seminars, podcasts, speeches and blog entries on the importance of sales lead follow-up and ROI reporting.
“This year SLMA will host a special edition of its Thought Leadership Webinar series to spotlight best practices. This series is hosted by Frank Jamieson of Applied DM Research, sponsored by eTrigue and NETPROSPEX,” said Goodman.