Bridging the gap between technology and research means making technology available to customers and ensuring that they know how to get the best out of it. This was what Watermelon Research undertook when it chose Confirmit, the provider of survey and reporting software for market research, as a solution for online market research for its clients.
Watermelon Research is a strong advocate of using technology to achieve results and believes that the new technologies emerging in the market, though amazing by themselves, are of little use if customers cannot get the best out of them.
Squires was also impressed with Confirmit's scripting platform that would allow them to script complex questionnaires and the easy user interface that didn't require any programming skills. Moreover, Confirmit developed products and rolled out new versions at amazing speed, and its frontline support team was very responsive to client queries and concerns.
Confirmit reportedly has the most complete and robust multichannel market research platform that is built on decades of industry experience, while Watermelon Research boasts a team of experts, specialist digital research practitioners that focus only on obtaining the best research data for its clients.
“Because of the technology we have and the expertise in our people, we can apply the most appropriate, proven and productive process, with some innovative touches along the way,” added Squires.
Further, Watermelon executes market research programs and works with a syndicate of partners for face-to-face or computer assisted telephone interviewing (CATI) projects. It also acts as a mediator between clients and their partners and manages the whole process.
Watermelon thus marries the rigorous demands of modern research to the vast capabilities of digital technology; coupled with the Confirmit platform, which delivers immeasurable value, it is bound to bring immense advantage to its clients.