On January 26, 2014, the United States Post Office is expected to increase the price of first-class stamps from 46 cents to 49 cents. The postal service claims that the increase is temporary and says that it is aimed at countering the effects of recession. Some businesses however, especially those dealing with print advertising, could feel the pinch. JangoMail is preparing to make the most of this situation.
A top-rated email marketing service, JangoMail is getting ready to work with new businesses that rely heavily on direct mail campaigns by helping them to incorporate email into their business plans.
Direct mail campaigns are regarded as an effective way to promote business, but given the price increase in stamps companies are beginning to rethink their strategies and are contemplating using JangoMail for their email campaigns.
Apparently this is not the first time that JangoMail has stepped in to take on new businesses, for in the past whenever there was a postage increase, there was a jump in its sales.
Melissa Cunningham, marketing and product director at JangoMail, stated that they were working to reach prospective clients through various channels that included social media and email.
JangoMail is a Web-based email marketing system designed for businesses. Users can create, send and track email campaigns. It is well known in the permission-based email marketing industry, and offers flexible pricing and unique features for entrepreneurs and businesses of all sizes across a wide spectrum of industry.
The advantage of using JangoMail is that businesses can control the look and feel of their design and content based on customer preferences and behavioral patterns. Its innovative email preview rendering tool allows users to see how their email actually looks in different email clients, which means they have a chance to set things right before it’s dispatched to the customers. In addition, its delivery optimization tool ensures that all emails reach the correct recipients.
Companies can also use JangoMail to track how email recipients react on clicking on a particular link in the email. This gives them an idea as to what customers are looking for, what they need and what to give them.
So could the postage increase actually be a blessing in disguise for businesses? Maybe they’d like JangoMail well enough to continue with it even after the postage price of stamps comes down once again. Full marks to JangoMail though for striking while the iron is hot.