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Actuate Corporation Deploys RO|ReferenceView with Salesforce.com to Quicken Reference Response Time

January 14, 2014

Actuate (News - Alert) Corporation is going to make use of RO|ReferenceView with Salesforce.com integration solution that is also equipped with customer engagement features in order to quicken its customer reference response time.

Thomas Bayens, senior manager of customer engagement at Actuate, explained, “RO|ReferenceView has delivered tremendous time savings, particularly when responding to all the different types of customer requests from sales and marketing. Before, customer references and their associated materials were housed in multiple spots, so it could sometimes take hours to identify and match the right customer information for a sales, marketing or public relations request.”

According to RO|Innovation, RO|ReferenceView elevates one’s customer references while keeping the process easy and manageable for their team’s unique sales and reference program workflows. It is stated to be a powerful customer reference management solution that centralizes customer reference intelligence and streamlines reference request workflows for greater self-service, faster fulfillment and better management of users’ customer reference program.

ReferenceView should give Actuate the capability to centralize, organize and leverage its customer assets and marketing collateral more effectively. And unlike other customer reference management platforms, ReferenceView can help the company solve customer reference challenges not only with technology – but also through hands-on participation in Actuate’ customer programs.

Jim Mooney, chief executive officer at RO|Innovation, added, “The configurability and flexibility of our solution means it can be used as more than just a robust customer reference management application. The system’s ability to organize, find, send and track voice of the customer intelligence and collateral makes it an ideal solution from both the customer management and sales enablement sides of the fence. We love helping our customers tailor the solution to activate the voice of the customer in unique ways. It’s their requests and ideas that help us continually evolve and innovate our own product offerings in the marketplace.”

Edited by Ryan Sartor

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