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Top Recreational Vehicle Manufacturer Selects ARI

February 28, 2014

ARI Network Services (News - Alert) is a company that provides website, software, and data solutions to help dealers, distributors, and OEMs to maximize their sales and services both online and in-store. The company’s eCommerce and eCatalog platforms, lead management tools and digital marketing services automate and enhance the marketing, sales and servicing activities for manufacturers, distributors, dealers and service providers.

Recently, a top recreational vehicle manufacturer has selected ARI to provide FootSteps Channel Connect to its approximately one thousand dealers throughout the U.S. and Canada. This will help to electronically capture, track and nurture all in-store customer visits, inbound/outbound sales calls and Internet leads.

"We're pleased to add yet another leading RV manufacturer to the growing number of OEMs using FootSteps Channel Connect to help its dealer network Sell More Stuff!," said Brad Smith, ARI's Vice President of Product Management.

"Our tool places the manufacturer in the driver's seat and provides them complete visibility and control of every single lead," added Smith.

Online buyers today have high expectations when it comes to response time. A prompt, professional response can create the difference between a closed sale and a missed opportunity. FootSteps lead management and marketing automation software can be the right choice in such cases. FootSteps is ARI’s lead management and marketing automation to capture, connect and convert online and in-store shoppers.

As indicated, the manufacturer was seeking a cloud-based lead management solution to replace its existing in-house system which only allowed limited lead management functionality. According to company officials, ARI's FootSteps Channel Connect will be deployed to provide the manufacturer and its dealers with an easy-to-use lead management solution to convert more shoppers into buyers.

By leveraging FootSteps Channel Connect, the manufacturer’s consumers who visit the manufacturer website to request a catalog, configure an RV or request more information, will automatically get the lead to the nearest dealership and then automated with the follow-up, scheduling and management reporting to increase sales conversion rates.

Edited by Cassandra Tucker

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