Parayil & Mann Dealer Services Inc., a privately held automotive consulting and technology company specializing in the optimization of dealership processes and customer relationship management, has unveiled a new DealerUps CRM Internet Lead Management Tool for retail automotive dealers called, ‘Mobile Mailroom’.

 

This new release follows PMDS’s recent acquisition of DealerUps system from JM Dealer Services, Inc., a subsidiary of JM Family Enterprises, Inc. DealerUps is a state-of-the-art CRM system that enables automotive dealers to effectively manage and market to current and prospective customers from one database. Tracked and reported in real time is information such as Internet leads, sales, service, walk-ins, and incoming telephone calls.

 

The new Mobile Mailroom tool is designed to help dealers in receiving and responding to any in-coming e-mail leads using web-enabled cell phones, PDAs or iPhones, with full data capture by PMDS' DealerUps CRM system.

 

It also helps in speeding up Internet lead response time by allowing dealerships to immediately respond to e-mail inquiries at any time and from any location. It even supports third party lead providers such as AutoTrader, Cars.com, Edmunds.com, kbb.com, AOL (News - Alert) Autos, and MSN Autos.

 

Dealers can easily reply with their own e-mail message, or use pre-formatted or custom Mobile Mailroom e-mail reply templates. The response is sent to the customer and simultaneously saved to the customer record.

 

"Until now, mobile ILM applications have only provided alerts when an e-mail lead has been received. Someone still has to sit down at a computer to respond to the inquiry," said Stan Thomas, CEO of DealerUps. "With Mobile Mailroom, you can respond to the e-mail lead directly from your mobile phone. It's fast, easy and all of the data is captured and pushed directly into DealerUps."

 

PMDS has headquarters in Long Island, New York and regional offices in Dallas, Texas.