TMCnet LOGIN
Webinars
Outbound Call Center Featured Article
Infusionsoft Taps Lee for New Biz Dev Department
November 05, 2009
Infusionsoft, which sells automatic follow-up software for small businesses, has announced the creation of a Business Development department aimed at cultivating strategic partnerships, company officials said.
Dave Lee, an Infusionsoft veteran, was appointed as vice president of the newly-created department and Tyler Garns as vice president of marketing. Lee, a 15-year veteran, previously served as vice president of marketing for five years and Garns as director of marketing.
Clate Mask (News - Alert), CEO and co-founder of Infusionsoft, said the move was an effort to “broaden our partnership program with the creation of the Business Development department.”
As vice president of business development, Lee's team is tasked by Infusionsoft with forging relationships through the company's existing Partner Program and with new partners.
Clate Mask (News - Alert), CEO and co-founder of Infusionsoft, said the move was an effort to “broaden our partnership program with the creation of the Business Development department.”
As vice president of business development, Lee's team is tasked by Infusionsoft with forging relationships through the company's existing Partner Program and with new partners.
Marketing and business growth expert – and Infusionsoft partner – Dan Bradbury calls strategic partnerships key to business success and momentum in today's environment, and this represents a competitive move from a smart company.
Garns will focus on building the Infusionsoft brand via marketing, communications and social media, company officials said.
Last month, Infusionsoft announced that its all-in-one marketing automation tool will be part of the “Start, Run & Grow Your Business” package from Palo Alto (News - Alert) Software. Garns will focus on building the Infusionsoft brand via marketing, communications and social media, company officials said.
The package itself is billed as a way to enable entrepreneurs to build and grow their businesses from the ground up.
Basically the product lets users put their marketing and customer follow-up on “autopilot,” company officials say, for those who think that's a good thing, so that they can “focus their energies on growing their business.”
The tool does this by combining sales and marketing technologies into one automated system geared to small businesses with 25 employees or fewer, including e-commerce, CRM and e-mail marketing.
Sabrina Parsons (News - Alert), CEO of Palo Alto Software, said they'll include Infusionsoft with their packaged array of best-of-breed products.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Kelly McGuire
More on Outbound Call Centers »
