NetQin Tech. Co., Ltd. has reportedly been recognized with the 2009 China Frost & Sullivan (News - Alert) Award for Mobile Security Market Leadership of the year. The award was presented for NetQin’s leading market share in China mobile security market, continued commitment and excellence in R&D and outstanding contribution to the industry.

 

Established in 2005, NetQin is a fast growing mobile security vendor. NetQin has provided more than 26 million accumulated subscribers up to the second quarter of 2009. These subscribers are spread across more than 200 countries around the world with mobile security services including mobile anti-virus, anti-harassment, privacy protection and other additional functions.

 

NetQin has also provided commercial services in regions like China, Middle East, Southeast Asia and Europe. The company holds 68 percent of market share in China mobile security market.

 

The products from NetQin run on Windows Mobile and Symbian (News - Alert) OS smartphones and cover mobile anti-virus, anti-harassment, private protection and additional functions of mobile security. NetQin's products include free and charge, based on segmented markets.

 

Normal users receive basic functions for free, while VIP users will be able to get more value-added services by payment. NetQin introduced the SaaS (News - Alert) model into the China mobile security market, which offers flexible free and paid services combination to satisfy the demands of different market segments.

 

NetQin is the strategic partner of three major telecom operators, China Mobile (News - Alert), China Unicom and China Telecom in the field of mobile security. NetQin also acts as an important partner of Nokia and other internationally recognized mobile phone brands like Samsung (News - Alert), Sony-Ericson and Lenovo.

 

The award for market leadership in each category is given to the company that has exhibited market share leadership through the effective implementation of market strategy. Frost & Sullivan analysts will track competitors and conduct analytical comparison across the market in order to identify each recipient. Recipients will be those who display excellence in all areas of the market leadership process.

 

Frost & Sullivan identifies nominees for the company of the year award for market leadership through market participant interviews, extensive primary and secondary research. Specific criteria are also used to determine final competitor rankings in this industry. The firm’s senior management team will make the final determination using subjective analysis and expert criteria that includes revenue and market-share growth, proof of success executing a restructuring strategy, new market penetration, technological innovation and improvement in customer satisfaction and loyalty levels.

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