TMCnet LOGIN
Webinars
Outbound Call Center Featured Article
Sterling Multi-Channel Selling Helps Companies Improve Business Offerings
December 09, 2009
Communications and media companies are focusing more on e-commerce solutions and software to improve selling processes today.
Sterling Commerce, an AT&T (News - Alert) Inc. company, has reportedly announced that many companies in the communications and media industries are using their Sterling Multi-Channel Selling offering to address demand from consumers and tackle competition.
“As companies throughout the communications and media industries look for new business models that will help them transform their relationship with customers, they are finding offer management, selling, and ordering capabilities as key to enabling the rapid and efficient implementation of new business and offerings,” said John Konczal, global industry executive, communications and media for Sterling Commerce (News - Alert).
“Coming out of an economic downturn, these companies also will need to embrace digital content and related value-added services in order to differentiate their offerings, and this will drive in additional changes in their business models,” Konczal said.
To increase average revenue per customer and customer lifetime value there is a need to include digital products and services. To support this strategy Sterling MCS offers a central product and catalog capabilities which enables the rapid and efficient implementation of new products, services and offers across various sales channels.
RCN (News - Alert) is a broadband services provider which specializes in delivering triple play data, video and voice bundles to residential and business customers by using Sterling MCS.
“With Sterling Commerce, we are able to offer a simple, consistent purchasing process for our customers across channels while quickly and efficiently completing the sale internally,” said Edie Ashton, vice president of IT at RCN.
Ashton added that Sterling MCS also provides robust catalog and offer management capabilities that simplify the process of offering bundled services. This helps RCN to innovate further in ways to enhance delivery of value-added services to customers.
“As companies throughout the communications and media industries look for new business models that will help them transform their relationship with customers, they are finding offer management, selling, and ordering capabilities as key to enabling the rapid and efficient implementation of new business and offerings,” said John Konczal, global industry executive, communications and media for Sterling Commerce (News - Alert).
“Coming out of an economic downturn, these companies also will need to embrace digital content and related value-added services in order to differentiate their offerings, and this will drive in additional changes in their business models,” Konczal said.
To increase average revenue per customer and customer lifetime value there is a need to include digital products and services. To support this strategy Sterling MCS offers a central product and catalog capabilities which enables the rapid and efficient implementation of new products, services and offers across various sales channels.
RCN (News - Alert) is a broadband services provider which specializes in delivering triple play data, video and voice bundles to residential and business customers by using Sterling MCS.
“With Sterling Commerce, we are able to offer a simple, consistent purchasing process for our customers across channels while quickly and efficiently completing the sale internally,” said Edie Ashton, vice president of IT at RCN.
Ashton added that Sterling MCS also provides robust catalog and offer management capabilities that simplify the process of offering bundled services. This helps RCN to innovate further in ways to enhance delivery of value-added services to customers.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
Edited by Stefania Viscusi
More on Outbound Call Centers »
