Outbound Call Center Featured Article

Marchex Unveils Call Mining Solution

By Raju Shanbhag
TMCnet Contributor

Marchex has unveiled the Call Mining solution which helps advertisers analyze and discover new ways to optimize their cross-channel marketing spend.

Call Mining allows the advertisers to decide on-the-phone conversion rates and caller intent. It also allows them to identify the channels, ads and keywords that drive the highest on-the-call conversion and return on investment. Along with that, the customers can map call outcomes to parameters such as geographic location and gender, apart from understanding the effectiveness of call-based marketing campaigns.

Armed with the understanding of what drives a successful call, a customer can optimize his marketing campaigns to generate more high quality calls and convert more calls into sales. 

“Many advertisers used to consider the number of phone calls generated from their marketing efforts as the primary measure of success,” said Leigh McMillan, senior vice president of Marchex Call Analytics (News - Alert). “Now with Call Mining, advertisers can get a much deeper understanding of what drives a successful call, and armed with that data, they can optimize their campaigns to deliver more high quality calls.”

To help advertisers to understand exactly what drives successful customer outcomes, Marchex Call Mining makes the power of speech analytics available to advertisers for the first time ever. They can also get deep insight into which aspects of their advertising efforts have the greatest impact on phone calls with the highest value outcomes and achieve the highest return on investment for their advertising dollars as the solution goes far beyond traditional call tracking solutions, claims the company.

Recently, the company announced the availability of Clean Call for Marchex Call Analytics, which blocks unwanted telemarketer calls, enabling advertisers to keep business lines open for actual customers. Clean Call is now a standard feature available with all Marchex Call Analytics call tracking numbers.

Marchex Call Analytics featuring Clean Call blocked 99.4 percent of unwanted calls from known telemarketers in the first month of a customer trial.