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North Star BlueScope Steel picks Esker on Demand solution to automate processing of sales orders
Esker (News - Alert), the leader in document process automation solutions, will provide its Esker on Demand solution to North Star BlueScope Steel to automate processing of the company’s sales orders. Apart from managing North Star BlueScope Steel’s sales orders, the Esker on Demand solution will also help the company ensure higher staff productivity and order visibility while enabling prioritizing and electronic storage of orders for easy access – all without investing in software.
The Esker on Demand solution signals some sweet relief for North Star BlueScope Steel’s inside sales representatives who have been spending up to 25 percent of their day on order entry rather than handling customer calls, order inquiries, and other customer service activities. The company will now be able to decrease manual tasks required and have its sales reps be more productive by focusing on customers versus administrative tasks.
“We chose Esker on Demand because we liked the simplicity and we didn’t want to host software in-house,” said Kevin Towne, Inside Sales Manager at North Star BlueScope Steel. “We’re projecting significant savings by preventing errors in entering orders that we have to remake for the customer, and we want to increase efficiency and free-up our inside sales reps’ time too for opportunities to interact with customers and focus on value-added work.”
With the Esker solution, orders arrive via fax or email and are electronically routed, based on customer name, to the corresponding North Star BlueScope Steel sales representative. A fax or email confirmation is sent back to the customers that the order has been received. Workflow capabilities include the ability to forward order data to people within and outside the company, the ability to place orders on hold until they need to be entered, and the ability to send notifications to individuals and managers to ensure orders are not waiting on approvals or validation.
With its solutions, Esker is helping many companies to automate the reception, processing, and sending of business documents with one platform. Recently, Agua Mineral San Benedetto, a Spanish manufacturer and distributor of bottled water and non-alcoholic beverages, selected Esker for the automation of its sales order processing. Esker solutions enabled the company to optimize one of its main business processes and reduce customer response time, while still achieving sustainable development.
Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by John Lahtinen

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