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Adobe Genesis Reaches Customer Milestone

By Ed Silverstein
TMCnet Contributor

Adobe (News - Alert) Genesis has reached a key milestone after having over 1,000 customer implementations.

Genesis allows for bringing data and marketing tools together in a single place to let customers “analyze and optimize campaign and conversion performance across multiple applications,” according to an Adobe company statement.

Also, Adobe Genesis lets its users target and pinpoint customer segments, the company adds.

The milestone comes as growth continues in the number of company customers.

“The record-setting number of customer implementations of Genesis integrations, coupled with the 50 percent year-over-year growth in Genesis customers, is indicative of the value and importance our customers place on the Adobe Online Marketing Suite as the hub of their digital initiatives,” John Mellor, vice president of strategy and business development of the Omniture (News - Alert) Business Unit at Adobe, said in a statement carried by TMCnet.

“Businesses have to interact with their customers in more relevant and personal ways across an ever-growing number of touch points, making it essential for marketers to have a holistic view of all their digital marketing initiatives across multiple applications,” Mellor added.

In addition, partners for Adobe Genesis provide integrations in diverse sectors. Genesis also offers a platform where partners can develop cloud connectors and then test them before accreditation, according to the Adobe company statement.

Several companies compliment Adobe Genesis. For example, Sandy Martin, senior manager of marketing at Dollar Thrifty, said in a statement, “Relevant, actionable data that gives us a clear picture of where our customers are coming from, what they are buying and why they are converting is critical for our success and continued growth.”

“Adobe Genesis provides us with the technology necessary to connect to the Online Marketing Suite platform to create and send highly relevant email, remarketing campaigns to customers, resulting in significant growth in our email program,” she added.

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