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EasyOperator Helps AFS Technology Take CRM to the Cloud

By Carolyn J Dawson
TMCnet Contributor

A new cloud-based version of EasyOperator has now hit the market. EasyOperator, the industry’s leading CRM used by sales agents and brokers, is a product of one of the leading providers of software solutions to the food and beverage industry trading partners, AFS Technology, Inc.

Microsoft (News - Alert).net has been used to build the new version of EasyOperator, thereby improving its dependability, stability and functionality. The web-based version came to be after AFS realized the immense potential, flexibility and power of the SaaS (News - Alert) model. Customers can now access their sales data from anywhere, using any device that has Internet access, thanks to the addition of cloud technology to the planning tool.

In a release, CEO of AFS technology, Kurien Jacob, said, “Our continued focus on product innovation and leading edge business solutions is a major motivator behind the latest release of EasyOperator. Our commitment to technology and the most comprehensive suite of business automation solutions across the food and beverage supply chain are our true differentiators. Company size and industry expertise sets us apart from companies trying to take advantage of today’s latest technology trends. We understand the challenges faced by manufacturers, brokers, distributors and operators within the food & beverage channel better than others because of our 25 year focus in the industry.”

Executive VP of AFS Technology, Lisa Whinnie, said, “Based on customer feedback, we streamlined the user experience and optimized the call process through an easy to use, web-based graphical interface. The new cloud-based solution reduces operating costs and improves productivity, allowing AFS to provide customers with tools that maximize profit potential.”

When combined with the modular and robust order management application GenWeb, EasyOperator realizes its true power, with solutions to aide invoice reconciliation, inventory control, comprehensive sales analysis, and order processing. Moreover, the customer base from GenWeb itself consists of much of the country’s biggest sales companies. GenWeb can also be integrated with the AFS business intelligence solution, apart from being able to function in multiple market and single market companies. It can use PROFILE, the biggest industry product database, to update product information for its manufacturers.

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