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Chula Vista uses WhosOn Live Chat to Boost Bookings

Chula Vista, a privately owned resort dating back to the 1880s, has decided to install WhosOn Live Chat software to attract business travelers and conferences.

Located in Wisconsin, Chula Vista is an elite resort, with 620 guest rooms, 300 villas and condos and over 80,000 square feet of meeting space and a golf course with driving range.

According to a press release, with the implementation of WhosOn, live web chat online bookings increased 5 percent despite the fact that conversion was not the main priority in using chat. The phone queues were substantially reduced, which translated into better customer service.

Chula Vista initially decided on implementing WhosOn Live Chat Software to help reduce contact centre wait times especially during peak season.

The company has seen an increase in revenues from the use of WhosOn live web chat. As with all travel websites, consumers tend to get stuck in certain areas of the booking engine. The availability of live text-based help makes it possible for consumers to complete their booking without engaging an agent for the full process.

Parker Software, an independent software house produces two flagship products: “WhosOn”, a tool for monitoring web site visitor activity in real time and live chat and “Email2DB”, a tool for integrating incoming emails with business processes.

The availability of live text-based help makes it possible for consumers to complete their booking without engaging an agent for the full process. The company also empowers their agents to negotiate some items to get the booking. With 30 room styles, prices ranging from $100 to $700 and many amenities, the agents work hard to get the experience customers want, within their budget. That ability to negotiate with Live Chat makes it possible and has had an impact on increasing booking revenues.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell