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Neustar Helps Mobile Marketers Reach Out to Customers Regardless of Carriers

By Rajani Baburajan
TMCnet Contributor

Mobile marketing offers great opportunities for retailers to reach out to their customers during holiday shopping. According to IBM Smarter Commerce, as of 7pm ET on Black Friday (News - Alert), the number of consumers using a mobile device to visit a retailer's site was holding firm at 17.4 percent.  Consumers want to receive deals when they are shopping and retailers definitely want to win more than their fair share of the consumer's holiday budget.

Despite these opportunities, it is found that very few retailers are actually deploying mobile marketing campaigns. Technology barriers are preventing them from adopting ubiquitous mobile marketing programs. The major hurdle to the adoption of mobile marketing campaign is the fact customers belong to different operators and that retailers have to sign unique contract with each of these carriers.

To address this issue, Neustar, a provider of clearinghouse and directory services to the global communications and Internet industries, recently launched the Intelligent Cloud services that enable a retailer to launch a mobile marketing campaign and reach all their customers regardless of who provides their wireless service.

A hosted solution, Intelligent Cloud Location Services, allows you to pinpoint the location of a subscriber's mobile device, enabling you to deliver the right content at the right time. 

Neustar Intelligent Cloud provides the tools you need to easily create highly innovative, rich, data-driven customer experiences, according to company officials. These solutions are optimized for mobile through one provider, one agreement, one connection.

Featuring simple Web- based REST APIs, the service brings together many mobile services and subscriber information, such as location, messaging, and mobile intelligence, across leading operators and partners in the US and Canada.

The Intelligent Cloud Messaging provides a fast, cost-effective way to send and receive text and multimedia messages for mobile subscribers throughout North America.  Mobile Intelligence helps you gather information quickly to more effectively deliver your message to the right user. You can also find out whether a number is mobile, as well as who the carrier is.

The service is backed by industry-best customer service and support.

In another significant development in October, Neustar announced the launch of its new Text Everywhere service that allows communication service providers to offer text messaging services, using SMS or short messaging service, on network-connected device