Hosted Call Center Featured Article

LeadMaster Celebrates 14 Years in Business

By Anshu Shrivastava
TMCnet Contributor

LeadMaster, a provider of cloud computing solutions for cloud computing CRM, sales lead management, lead tracking, marketing automation and sales force automation, has said that it is celebrating its 14th year in business.

The company, founded in 1998, is said to be a pioneer in cloud software for sales and marketing teams.

Company officials said that long before the terms cloud computing and software-as-a-service (Saas) became common, their company had users spanning the globe.

The company supports users from a wide variety of industries and any size company -- from Fortune 50 to small business. The company provides multiple language support and continuous updates to the LeadMaster platform.

Company officials said that they have been able to expand worldwide due to multiple language support and continuous updates to the LeadMaster platform.

In 2011, LeadMaster’s commitment to continually enhancing the product brought a number of improvements. Some of the highlights of the improvements include: search cases criteria, workflow automation and custom forms and API enhancements.

Additional improvements include: request update to records from accounts / search results; access to contacts, opportunities and custom forms from search results; creating a pool of unassigned leads and making it available to reps; email marketing automation and more.

This year, LeadMaster aims to expanding its business by recruiting more value-added resellers into their global partner program. Company officials said that these value-added resellers include marketing consultants, SFA consultants, marketing agencies and call centers.Last December, ZDNet Australia, a provider of IT news, white papers, case studies, analysis and reviews on the Australian IT industry, recognized LeadMaster as one of the Best CRM Suites in its article.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Expo, collocated with TMC’s ITEXPO East 2012taking place Jan. 31-Feb. 3 2012, in Miami, FL. The Cloud Communications Expo will address the growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. For more information on registering for the Cloud Communications Expo click here.

Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.