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Enterprise Customers Flocking to Jigsaw Data Fusion
More than 40 percent of those customers are automatically sharing back contact data from their own customer relationship management, or “CRM,” systems. As a crowd-sourced directory of 17 million B2B contacts, Jigsaw was built on the contributions of over a million individual members. Now, for the first time, enterprises are contributing too.
Jigsaw Data Fusion is designed to change the way companies acquire and manage their prospect and customer records in much the same way that subscription-based software-as-a-service model transformed the way companies buy and use software.
Jigsaw Data Fusion connects with a customers’ Salesforce CRM and automatically matches and updates records on a daily basis. At the same time, it provides a dashboard to monitor all data hygiene and records acquisition activity as well as the option to accept or reject any specific updates.
First launched in April 2009, Jigsaw Data Fusion has quickly gained traction by providing a solution for the problem that an average of 80 percent of records in most CRM systems is incorrect or incomplete. As a result, these records have become a handicap for prospecting and driving sales.
To date, 75 percent of Salesforce CRM customers have signed on for Jigsaw Data Fusion and are enjoying increased sales and better returns on their database-driven marketing programs.
Earlier this year, Jigsaw partnered with Marketo (News - Alert), a fast provider of marketing automation and revenue-building best practices, in a new initiative to help sales teams improve prospecting and close business deals more quickly.
In September, Jigsaw released a suite of APIs and a toolkit that enables developers deliver company profiles and detailed, up-to-date contact data from inside their Web, desktop or mobile applications.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Kelly McGuire