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Freedom Communications Migrates DTI Circulation Solution into the Cloud

By Raju Shanbhag
TMCnet Contributor

The newspaper division of Freedom Communications has decided to transfer its DTI (News - Alert) circulation management and marketing solution to DTI Cloud from Digital Technology International.

DTI Cloud is Digital Technology International’s cloud computing strategy for providing SaaS (News - Alert) and encompasses the full suite of innovative DTI multimedia solutions and includes the hosting and provisioning of application modules and data services.

The software applications, servers and IT infrastructures are managed by DTI.

To build a successful direct mail business, DTI Circulation enables the use of lifestyle demographics and manages the group’s entire end-to-end circulation operation. Users can also perform other functions such as creating targeted marketing campaigns that attract new subscribers, winning back former customers, and promoting new offers to existing subscribers. The DTI software automates and manages circulation workflow for Freedom Communications.

Dan Paulus, vice president of sales, DTI said, “There is a paradigm shift in the newspaper industry in the United States and elsewhere. Publishers are beginning to realize the many benefits of outsourcing their mission-critical technology to DTI Cloud – and we have experts on-hand 24/7 to help them achieve their technology-based business goals and to quickly enjoy the many advantages of cloud computing, which include financial savings.”

With the help of DTI software, Freedom Communications can use sales history to optimize single copy sales and leverage audience data to build successful marketing campaigns. The company believes that by using DTI’s hosted circulation solution it will save money and reduce our internal need for technical resources. DTI Circulation software is already used by more than 1000 newspapers around the world.