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Oracle CRM On Demand and Zoominfo Integrate to Improve CRM Database Accuracy, Reach

By Raja Singh Chaudhary
TMCnet Contributor

Sakonent, a CRM 2.0 consultancy that focuses on the new generation of collaborative CRM solutions, has announced that ZoomInfo, a comprehensive directory of business information on people and companies, has now been fully integrated with Oracle (News - Alert) CRM On Demand.

ZoomInfo leverages its semantic search technology that gathers publicly available information from a comprehensive source of business information about people and companies, to help sales and marketing professionals in finding leads, and enable business professionals to find detailed information on people and companies. Sakonent supports its clients in optimizing new Web 2.0 and cloud computing technologies for CRM, including Software-as-a-Service or "SaaS (News - Alert)," service-oriented architecture social networking and open source.

With the new announcement, the businesses leveraging Oracle CRM On Demand will be able to access ZoomInfo's directory of 45 million business people and five million companies right from within their CRM system.

With the integration, Oracle CRM On Demand users will be able to identify new leads, expand intelligence on existing customers, qualify prospects, and create highly targeted campaigns. Previously, ZoomInfo offered integration with various CRM solutions, such as Salesforce.com (News - Alert), Sugar CRM, Microsoft Dynamics, joined by the Oracle CRM On Demand now.

Around 4.5 million users and 5000 customers worldwide rely upon the capabilities of Oracle CRM On Demand, and after the recent integration with ZoomInfo, customers of the solution will be able to leverage intelligent targeting of more qualified leads, resulting in accelerated prospecting and shortened sales cycles.

In the words of Jim Dickie, Partner of CSO Insights (News - Alert) and author of "The Chief Sales Officers Guide to CRM", a CRM solution is only as good as the quality and accuracy of its database, and a solution without relevant, up-to-date information or inaccurate data is useless. Dickie noted that the value of the system comes from the customer data it holds and how that information is used for sales and marketing purposes.

According to Darius Vaskelis, CEO of Sakonent, filling the early stages of a sales and marketing pipeline is key to driving revenue for company's customers, and Oracle CRM on Demand is the sales and marketing cockpit for many sales-driven organizations. Vaskelis continued that the users of Oracle CRM On Demand can now easily access ZoomInfo's information for actionable insight to drive revenue.

In April 2010, Oracle CRM On Demand was selected by Canada-based DundeeWealth, an independent wealth management company to integrate and deploy business processes throughout the company for increased topline revenue and optimum customer visibility and service.