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Bally Total Fitness Selects Customer Service Provider Sword Ciboodle

By Anil Sharma
TMCnet Contributor

Bally Total Fitness, a widely recognized health club brand in the United States with 270 clubs and approximately 3 million members worldwide, has selected Sword Ciboodle as lead contact center technology provider to reinvigorate its customer service program.

Thanks to the deployment of Sword Ciboodle's (News - Alert) agent desktop “Ciboodle One,” Bally Total Fitness will be able to dramatically improve member experience when contacting the Bally's member service center.

"We are at the beginning of an exciting time here at Bally.  With a number of fantastic new clubs and a number of differentiating features coming soon, we're really excited about the future.  Our success is based on providing excellent service to our members, and we are focused on being the best in member service across all touch points.  In today's mobile world, service excellence requires a new level of technical sophistication," said Guy Thier, CIO of Bally Total Fitness, in a statement.

“We are confident that Sword Ciboodle is the right choice for us as it offers the kind of world-class software that allows us to communicate with a member whenever and however they choose, and we are looking forward to working with them to help make our member services the best in the industry," said Thier.

Paul White, CEO of Sword Ciboodle Americas, said that Bally Total Fitness is one of the few leading brands that is not only reinventing its business model, but proactively revamping how they engage customers. 

White said that Sword Ciboodle is excited to be a partner on this journey.  

"The application of our contact center desktop, Ciboodle One, and our process platform will allow Bally's to truly revolutionize their member experience in all the states they operate.   This represents another major new client for Sword Ciboodle in the U.S. and demonstrates how organizations are turning to advanced CRM platforms and away from traditional packages," he added.

Part of the global Sword Group, Sword Ciboodle delivers process-managed CRM software to contact centers worldwide.

TMCnet reported that Sword Ciboodle introduced a new customer intelligence offering that leverages the potential of SAS (News - Alert), a provider of business analytics software and services.

With the help of the new capabilities offered by Sword Ciboodle, enterprises will be able to maximize, leverage and personalize the customer interactions in the contact centers in an enhanced way. Predicting customer behavior in the contact center, the companies will also be able to generate a more intelligent and profitable experience.