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Matrix Solutions Selected by Allbritton Communications CRM and Sales Analytics

By Rahul Arora
TMCnet Contributor

According to media sales management software provider Matrix Solutions, TV station operator Allbritton Communications Company has chosen Matrix for its Web-based CRM and sales analytics software. The software helps media companies improve the effectiveness of their sales organizations.

"Since May of this year momentum and demand for our revolutionary product has been tremendous," said DJ Cavanaugh, CEO and partner of Matrix Solutions, in a statement. "We are incredibly proud of our innovative CRM and sales analytics solution built specifically for media sales; and we are delighted to add Allbritton Communications to the growing list of clients installing our product this year."

With Matirx, Allbritton Communications will be able to access sales history and trends, accurate and efficient forecasting for multi-channels and platforms and information on deals and activities.

"We are very eager to utilize Matrix in our sales organization," said James Killen, corporate vice president of sales at Allbritton Communications. "While reporting and analytics have been their bread and butter, providing accurate and reliable knowledge into advertising sales across our organization is a ‘must’ in today's diverse and competitive industry and nobody does it better than Matrix."

"Matrix is committed to providing functionality that blends our strong reporting and analytical capabilities with Media CRM while being easily accessible through our hosted solution," Cavanaugh stated. "We have built a solution that will transform the way you analyze critical sales data, key performance indicators and your CRM activities, enabling sales people to be more effective, sales managers to be more decisive and corporate executives to be more strategic."

Founded in 1992, Matrix Solutions help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner (News - Alert) Cable, LIN Television, Telemundo, Media General, and many others.

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Carrie Schmelkin